Challenge

Castrol needed a solution to service their global need, both in brand adherence and creative developments but also in providing global savings and overall efficiencies.

Castrol BP required more stringent brand control and across multiple markets. They also required distribution and collection solutions to show better ROI and impact in market.

Solution

We are running the program with local support of offices in over 70 countries and 40 distribution centers in countries such as the UK, China, USA, Turkey, Russia, Brazil, South Africa and Australia.

We run a successful global end-to-end promotional materials program for BP lubricants (Castrol) from the UK with local support in over 40 countries and key distribution centres in the following countries:

Within Europe we provide an integrated inventory and web-to-print technology solution with EEC + Switzerland distribution out of our warehouse in Poland with secondary distribution centres in the UK (for local urgent needs given global HQ is in the UK), Turkey and Russia.

We deliver to a diverse range of stakeholders based in Castrol offices, to their Distributors, and in certain markets we also provide a retail solution, which is being rolled out globally.

Results

Ability to provide a global collection with local ordering
Strong local presence in diverse complex markets
Stringent supply chain management
Industry leading corporate social responsibility
Detailed centralised reporting.

Asahi is the world largest beer and soft drink company with ever-increasing market share and premium brand portfolio (Peroni, Asahi Super Dry, Grolsch, London Meantime etc.).

The Brief

Asahi’s objective was to partner with a truly global provider to manage the development and supply of brand assets and Point of Sale Materials (POSM), ensuring global visibility and sustainable sourcing standards.

The key deliverables included product (POSM) innovation, manufacture, inventory management, global secure and ethical supply chain management and a simplified purchasing process with global volume consolidation.

The Solution

By working directly with Asahi brand teams and associated agencies, Prominate has delivered a streamlined operation which drives cost optimisation, eliminates risk, increases brand continuity and ultimately centralises supply through a single source, allowing markets and distributors to benefit from economies of scale.

Managing the purchasing process effectively, Prominate has utilised its proprietary technology and tailored to Asahi’s global needs by centralising the POSM procurement via one single online platform. The platform allows Asahi and their global distributors to order brand assets through scheduled order windows, paving the way for a joined-up consolidated execution.

Additionally, we have been able to meet Asahi’s CSR and carbon footprint objectives through global order consolidation (Smart-buy), leading to a lower number of deliveries and logistics.

The Brief

Prominate runs successful global and regional programs for Siemens and has done for many years with local support in over 40 countries and key distribution centres in China, Germany, Dubai, Russia, Brazil and Argentina. With a wide range of brands and a highly diverse premiums collection Siemens required strong leadership and solutions, for effective development of their markets.

The Solution

We continue to implement a globally coordinated program with one global but locally managed agreement to accommodate specific needs for individual countries. In the UK, approximately half of the spend is on ‘collection’ items via an online global e-store. We have been able to ensure savings year-on-year. To make sure markets are approached individually and according to their needs, around half of all orders are treated as ‘specials’ and ordered directly through our local office with local account management and local invoicing in GBP Sterling.

• Global & local coverage
• Direct sourcing capabilities – especially from China
• Flexible consulting approach with the ability to meet specific local needs
• Cost savings of >15%
• Reduced lead times
• Technology – e-shop, data reporting and internal systems
• Creative design capabilities
• Industry leading corporate social responsibility

The Brief

The University of Northampton (UoN) has a diverse requirement for promotional materials; from recruitment items to attract prospective students to branded items to appear in their latest social media VLOGs.

The Solution

Our full account management service offers the marketing team a hands-on creative approach to new and effective promotional ideas. Our experience of sourcing products in Asia translates into cost savings and a secure supply chain.

• Account Management service
• Expert advice on promotional materials for the educational sector
• Creative solutions for campaign giveaways
• Control – everything we produce is approved by the UoN brand team
• Industry leading corporate social responsibility
• Flexible consultative approach

The Brief

Previously purchasing promotional items locally and from a number of different suppliers, Pearson identified significant cost saving opportunities from a global solution and appointed Prominate to control the program from the UK but with additional coverage from our Prominate offices in Asia and North America.

The Solution

A dedicated and knowledgeable account management team showing an appreciation of the brand, and an understanding of the direction Pearson wish the brand to go and develop into. Working closely alongside Pearson’s Brand Team and chosen design agency, we developed an innovative merchandise range available to all Pearson employees via a pan-European webshop, which we implemented and continue to run successfully.

• Direct sourcing capabilities – especially from China
• Consistent high-quality focus on supply chain visibility
• Flexible consultative approach
• Significant efficiency savings and cost savings of >18%
• Industry leading technology solution – webshop, data, and internal systems
• Reporting and spend visibility
• Creative design capabilities
• Industry leading corporate social responsibility

The Brief

Robinsons’ is the No.1 GB squash brand and is owned by the Britvic Plc. They have been sponsoring Wimbledon as the official soft drink partner and taste of The Championships for the 83rd consecutive year. Prominate UK were given a brief to develop a product which would meet client’s sustainability objectives for £1m  engagement marketing campaign whilst driving footfall to the Robinsons Cafe at The Championship Wimbledon and, in line with their focus on wellness and hydration.

The Solution

Having conducted extensive market research Prominate UK came up with a concept of a personalised recyclable bottle – a simple yet, essential product, which additionally will help the client to maximise reach in an innovative way that provides cost savings against traditional ATL activations. The provision of reusable drinks bottles to consumers at Wimbledon is part of both Prominate and Robinson’s ongoing commitment to tackling plastic pollution.

Prominate UK supplied all the bottles and employed a printer onsite at Wimbledon for the duration of the tournament, so consumers could purchase a personalised bottle with Robinsons Wimbledon co-branding using an App which we developed, and which created a mobile push notification upon order completion for the consumer to collect the product. Additionally, Robinson’s ran a social media competition where consumers could win a personalised bottle and TV adds featuring Tim Henman, which reached over 4 million views.

The campaign achieved 3.6k competition entries on social media, over 400 winners of personalised bottle on Facebook alone and over 4000 bottles were delivered throughout the campaign. Through offering on-site personalisation service, Prominate UK managed to drive footfall to the Robinsons Café at the Championship – the demand for the bottles meant that a daily quota was enforced to ensure enough supply was available for the duration of the Championships.

The Brief

Snap-on asked us to conduct a full review of their promotional materials activity and propose some new, creative and innovative concepts.

The Solution

Our full account management service offers the marketing team a hands-on creative approach to new and effective promotional ideas. After extensive research with the dealer network, key stakeholders and consumers – we have even spent a day with a franchisee on a Snap-on truck. Prominate developed a completely new range of innovative product ideas for Snap-on that proved a huge success.

• Account Managed service
• Expert advice on promotional materials for the tools sector
• Creative solutions for campaign giveaways
• Control – everything we produce is approved by the Snap-on Marketing team
• Industry leading corporate social responsibility
• Flexible consultative approach

The Brief

Production of a Global Toolkit of premium barware items for high end outlets globally, to help support the launch of the London Essence Co Premium Mixers, including Europe, Asia & America, by WiseHead Productions (owned by Britvic). A premium look and feel was essential for this project and reflects the core values of the new product launch.

The Solution

Working with the WiseHead Co-Founder, we developed a suite of products which included Apparel, Barware and Sales Tools. We designed and sampled a range of premium products and consolidated requirements across multiple markets, offering cost savings and streamlining internal purchasing processes.

• Ability to provide a global collection with local ordering
• Print-on-demand –  orders across multiple markets and products to cater for all
• Dedicated and knowledgeable in industry sector
• Consistent high-quality focus on brand positioning within the marketplace
• Consultative approach to support client launch of the new brand
• Significant cost and time savings and competitive commercial conditions.